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MAGIK Creative / For Jubaili Agrotec

Tuta Force

A 2D animated advert for Jubaili Agrotec: one insecticide, one field, 71.3 seconds.

00:00

Tuta Force · 2D animation · 71.3 s · for Jubaili Agrotec

The story behind it

One field, seen twice.

Watch the rows on the right: yellowing at the start, green on both sides by 00:52.

  1. Tuta Force at 00:00: an empty tomato field under a blue sky. The rows on the left are green with red tomatoes; the rows on the right are yellowing.
    00:00The field. The right-hand rows are yellowing.
  2. Tuta Force at 00:14: close up, a farmer’s hand and cloth bag beside tomato plants with yellowing leaves and damaged fruit.
    00:14The problem, up close. Damaged fruit, yellowing leaves.
  3. Tuta Force at 00:38: a product card on white with the Tuta Force pack, a knapsack sprayer and the Jubaili Agrotec logo.
    00:38The answer: Tuta Force, with a knapsack sprayer.
  4. Tuta Force at 00:52: two farmers stand in the field, and the rows on both sides are now green.
    00:52The field again. Both sides are green.

What was made

One product, made clear.

Jubaili Agrotec sells crop protection products into Nigerian farming communities. This film explains one of them, the insecticide Tuta Force, to an audience that has never had to name the pest it treats.

Client
Jubaili Agrotec
Sector
Agricultural inputs
Made
An animated advert
Format
1280 x 720, 30 fps, with sound
Running time
71.3 seconds
Style
Flat 2D artwork
From
MAGIK Creative

Approach

How the argument is built.

  1. Open on a shared fieldThe same kind of tomato field on both sides: a comparison, not a lecture.
  2. Show the damage, not the insectThe larvae work inside the leaf, so the film shows what they do: yellowing, wilting plants beside green, upright ones.
  3. Let the farmers argue itA healthy result beside a damaged one: the viewer concludes it, nobody is told.
  4. Keep the style plainFlat 2D, a bright blue sky and orange soil. It holds up on a phone.
  5. End on the objectThe pack, the Jubaili Agrotec logo and the line ‘Let’s Grow Together’: something a farmer can ask for by name.
The pest behind the brief

Tuta absoluta, known to growers as the tomato leaf miner, is a moth whose larvae feed inside a tomato plant rather than on its surface. They tunnel through leaves, stems and fruit, which makes an early infestation hard to see and easy to treat too late. The pest is not native to West Africa: it came from South America, reached the Mediterranean in the 2000s, and has since spread across parts of the continent, Nigeria’s tomato-growing areas included.

The buyer already knows their crop and their land. They are weighing whether a product is worth the cost against a problem that may not have reached their field yet, often in an agro-dealer’s shop or at a market stall, with nobody to walk them through the reasoning.

What the film had to do

Make a pest that works below the surface visible at a glance, without turning the advert into a lesson in entomology.

Land, by the end, on a product a farmer could go and ask for.